Adopted, Eliminated, Mandated, Readopted, and Now Revised: Fifteen Years of Consumer Broadband Labels
Source: Benton Institute for Broadband and Society |By Kevin Taglang
If you shop for home internet service in the coming months, something on the screen may look different. For the past two years, providers have had to show you a standardized "broadband label"—a black-and-white box modeled on the nutrition panel on a cereal box, listing the monthly price, what happens when the introductory rate expires, the typical speeds, the latency, the data allowance, and each fee added on top. The label had to sit right next to the advertised plan.
During the 2026 proceeding, AARP and TURN argued that the telephone remains a preferred channel for older adults, lower-income households, and consumers with limited digital literacy—and, as TURN noted, for people who do not yet have broadband and are calling to find out what it costs. TURN cited 2023 American Community Survey data showing that "80 percent of adults with vision difficulty own a smartphone, against 62.7 percent with home broadband service."
